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NorthShore was founded by Adam Greenberg, a Board Certified Patient Advocate, after Adam watched close family members struggle to manage their incontinence while maintaining both their dignity and normal daily routines. “People just want to feel as normal as possible as their bodies suffer a loss of control” said Adam. “They don’t want to be judged as less of a person for something that’s not their fault. It’s important for people to know that bladder or bowel leaks are very manageable with the right absorbent products. Ending the constant fear of leaks is often critical for people to feel confident enough to speak with their doctor about their incontinence. Nobody should delay care or feel ashamed for having leaks. At NorthShore, we empower people, and their caregivers, to live their life to the fullest.

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